Good morning
On Thursday 26th February at 10am, I'm running a free webinar on selling to the C-suite. It's the course I have given to a number of Fortune tech companies to help them shift the narrative to get better engagement.
Believe it or not, these companies face the same challenges as everyone else: confidence, clarity and charisma in dealing with CEOs. If your team is underperforming, this is a good use of their time - and it's free.
Next week, invitations are going to CEOs of tech companies and B2B firms for a campaign I am running with The Proposition, but you guys get first dibs as you read the newsletter. There are 20 places.
Most sales approaches are built for procurement and volume. They lead with product, stack up features and follow a process designed for people whose job is to evaluate vendors. But when you're selling to a CEO, CFO or board member, none of that lands.
You have to be the expert problem solver and the trusted advisor.
How do you become that?
Listen. Create. Engage. was designed for exactly that purpose, combining the best messaging tips to get to the point with excellent personal and corporate brand positioning.
I'll walk through how the best teams listen before they pitch, create a narrative the buyer sees themselves in, and engage on terms that match how senior people actually make decisions. It runs for an hour with time for questions.
The course is relevant for anyone selling to the CEO or their team regardless of industry.
What you'll take away:
- What the C-suite wants to hear
- How to cut through the noise and get to the point
- How to create a compelling story
- How to reach people in the first place
- How to close and head off the cycle of committee-buyer doom
If you lead or work with a sales team that sells to senior buyers, this is worth your time. If you're a CEO who wants your team to get better at this, forward this to your Chief Revenue Officer or Chief Marketing Officer.
Register below and you'll receive the frameworks as a PDF after the session.