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How the young can teach the old a lesson or two about marketing
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The pro-growth newsletter on AI, business and leadership thousands of CEOs read. By Dan Ilett, ex-Financial Times journalist turned advisor to fast-growth companies.
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Without growth, you can’t hire so how are you going to grow? Government help isn’t coming, but you’re still expected to deliver.
The CEO’s job looks glamorous but in reality it’s a tightrope walk of pain vs benefit and risk vs reward. If you’re right, it’s everyone’s glory - wrong and everyone blames you.
“Just do AI,” you’re being told. But nobody knows why or how.
And the story is the strategy, yes, yes, but will your board and teams buy into it?
So here is The Executive Summary. The few important words that tell you what you need to know and how to win.
No spam. Unsubscribe any time.
"In a world which is going faster than ever, it has never been tougher to be a leader. Dan gets the lonely seat of leadership and bringing peers together to share ideas is such a good way to crystallize your thoughts."
"Dan's newsletter is the only one I actually let hit my inbox, and I've never once failed to read it. Sharp, funny and refreshingly honest, with insightful takes that make even a non-tech founder look forward to every issue."
"Every week Dan reminds me that leadership is less about having all the answers and more about asking better questions. Thought provoking and nicely crafted, a decent read."
"Dan has built a community that genuinely helps senior leaders navigate the noise. The frameworks are practical, the analysis is sharp, and the network you gain access to is world-class."
"A rare newsletter that respects your time while expanding your perspective. Dan cuts through the noise with precision and a refreshingly human voice. Essential reading for any CEO who wants to stay sharp."
Weekly. The newsletter the board actually reads.
Dan Ilett writes The Executive Summary newsletter for CEOs and leadership teams of high-growth companies.
He is Chair of the City CIO Club and advises companies on growth, their strategic narrative, go-to-market, AI readiness and dealmaking, having worked with the largest names in tech and finance. As a behavioural futurist he writes and speaks on how AI and new technology is reshaping demand.
He was formerly an award-winning business journalist, writing for the Financial Times, the Economist Group, The Daily Telegraph, The New York Times and various technology publications. Dan was founding editor and investor of CoinDesk, which went from zero to one million users a day in six months. He has the scars of having built a number of businesses - some of which have flown and others crashed.
How the young can teach the old a lesson or two about marketing
The AI and growth briefing for the people in the room when the decisions get made.
