01 / PLAYBOOK
Selling to the C‑level.
The 4‑part structure for landing the room when the buyer sits at the top. Think, write, edit.
Get the PDF →
Subscribe
Subscribe
The AI and growth briefing 2,000+ CEOs read. From Dan Ilett, former Financial Times journalist turned CEO advisor on AI, storytelling and growth.
No spam. Unsubscribe any time.
Without growth, you can’t employ people. Yet you’re still expected to deliver results.
The CEO’s job looks glamorous from outside. In reality it’s a tightrope walk of pain vs benefit, risk vs reward, bad word vs good. Right and it’s everyone’s glory. Wrong and everyone blames you.
“Just do AI,” you’re being told. But nobody knows what, why or how.
Yet the story, your story, the leader’s story, must never fold.
So here is The Executive Summary. The few important words that tell you what you need to know.
"In a world which is going faster than ever, it has never been tougher to be a leader. Dan gets the lonely seat of leadership and bringing peers together to share ideas is such a good way to crystallize your thoughts."
"Dan's newsletter is the only one I actually let hit my inbox, and I've never once failed to read it. Sharp, funny and refreshingly honest, with insightful takes that make even a non-tech founder look forward to every issue."
"Every week Dan reminds me that leadership is less about having all the answers and more about asking better questions. Thought provoking and nicely crafted, a decent read."
"Dan has built a community that genuinely helps senior leaders navigate the noise. The frameworks are practical, the analysis is sharp, and the network you gain access to is world-class."
"A rare newsletter that respects your time while expanding your perspective. Dan cuts through the noise with precision and a refreshingly human voice. Essential reading for any CEO who wants to stay sharp."
Twice a week. The newsletter the board actually reads.
The 4‑part structure for landing the room when the buyer sits at the top. Think, write, edit.
Get the PDF →45‑minute media training audiobook. From the journalist’s side of the table.
Get the MP3 + PDF →The one document the C‑suite actually reads. Master it in 12 minutes.
Get the PDF →Why deals stall. The 10‑barrier map that closes the modern enterprise deal.
Get the PDF →
Dan Ilett is the chair of the City CIO Club. He writes The Executive Summary newsletter for an audience of FTSE 350 leaders twice a week. His work with the Proposition has helped Fortune leadership teams to use behavioural levers to work with their clients in new ways, resulting in more than $1bn in closed deals.
As a behavioural futurist he writes and speaks on how AI is reshaping demand, and what makes people act, buy and change.
He was formerly an award-winning business journalist, writing for the Financial Times, the Economist Group, The Daily Telegraph, The New York Times and various technology publications. He has advised IBM, Google, Microsoft, Cisco, Cognizant, Equinix, UK Government and SEB on AI, customer relevancy, dealmaking, communication and organisational change. Dan was founding editor and investor of CoinDesk, which went from zero to one million users a day in six months.
Today he chairs the City CIO Club, a private network of CIOs and CTOs, and advises companies through The Proposition.
Frameworks, sharp commercial reads, the things 2,000+ CEOs see first.
One email, twice a week. No spam. Unsubscribe in one click.
Twelve to fifteen people. Four times a year in Central London. Structured debate on growth, leadership and strategy under Chatham House rules.
A peer network for CIOs and CTOs in London’s financial district. Monthly dinners, webinars and briefings.
We sometimes run live interview events and podcasts — conversations with exceptional leaders for a room of senior people you want to be in.
The AI and growth briefing for the people in the room when the decisions get made.
