The H1 Growth Blockers report launches next week - and yes, it's tough out there. But some companies are adapting better than others.
After surveying 107 executives from Fortune and FTSE to early stage firms in B2B, leaders are feeling the impact of the white-collar recession. Few are reporting on it - everyone is talking about it.
In general, funnel-based, B2B digital marketing performance and transactional selling has not delivered as it once did.
Relationships work. Great messaging, positioning and a confident projection too. Differentiated propositions priced for the buyer, packed with extra value are proving sellers are bold enough to care.
A tall order. More of a ballache to deliver, but the demand is there.
This week, I’ve given seven private webinars on the Growth Blockers research to companies that need new strategies in how they win business as they've been struggling. The report will go live next week, but you, dear reader, are getting my take on the strategies you need to consider - straight into your head via your eyes.
Thanks - particularly to Acacia and all the respondents - here are the results.
What one thing are you doing to overcome your growth challenges that is having an impact?
CXO sentiment on results
- 69% said 2024 has been harder or much harder than 2023. 18% same. 13% easier.
- 60% of respondents reported a decline in sales
- Almost everyone said it’s harder to get hold of people since Covid
How companies are adapting
- Aside from economic conditions, CXOs cited changes in demand, low customer engagement and poor sales performance as the biggest barriers to top line growth - signalling they need to adapt better to customer sentiment
- Yes 69% still said they listen and respond to their clients. We saw the same contradiction in the Q1 survey
- We had a mixed bag of responses on how companies changed pricing models. In summary, price raises but less up front and more value-based models.
Marketing and sales
- A strong 90% of respondents believe that their company’s overall messaging plays a crucial role in the success of their sales and marketing efforts.
- And here's why
- 52% of respondents agreed their marketing efforts positively impacted sales, but there was grumbling as 30.95% of respondents did not feel that way. If only other departments were measured like marketing...
Government & policy
- 80% of leaders are happy to have a new government
- 73% of CXOs said given the choice today, they would remain in the EU. 11% unsure.
- Investment in infrastructure, lower taxes and productivity were the top three politics leader said would unlock growth for their companies
Hire me
If you're unsure how to overcome your growth blockers, give me a call. The Executive Summary has the executive network. Tollejo has the knowhow and experience to help you deliver better commercial performance and client value.
Peace,
Dan